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    Smart finally launches 'Passion with Purpose' BTS campaign

    MANILA, Philippines – Smart Communications, Inc., the wireless arm of PLDT, finally launched Thursday, April 22, the much-anticipated 'Passion with Purpose' campaign headlined by international pop sensation BTS.

    Smart finally launches 'Passion with Purpose' BTS campaign

    On January 18, Smart revealed the partnership with BTS teasing "a world class ad campaign set to release in the first quarter of 2021."

    The newest ad intends to showcase BTS’ support of Smart’s goal to inspire the Filipino youth to live their lives with passion and purpose.

    Passion and purpose have no limit with Smart Prepaid.

    Are you ready to chase your passion and live your purpose? #PassionPurposeBTS Join #SmartBTS as we go on this journey together! 💚💜 #SmartSeven #LiveSmarterBTS

    Posted by Smart Communications, Inc. on Thursday, April 22, 2021

    “Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times. It is therefore a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live Smarter for a Better World,” said Alfredo S. Panlilio, Smart President and CEO.

    Considered as the world’s biggest band, BTS has become a powerhouse in the global pop scene with a legion of followers among the youth that cuts across geographies and genres. The septet has been known for sending a timely message of comfort and hope to fans everywhere through their music.

    — The Summit Express

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