PH telco Smart taps BTS for biggest campaign to date

MANILA, Philippines – International pop sensation BTS banners Smart Communications, Inc.'s 2021 campaign, the Philippine telecommunications company announced on Monday, January 18.

BTS is Smart's Newest Ambassadors!
BTS is Smart's newest ambassadors! Photo Credit: Smart

The newest ambassadors of Smart will headline its “Live Smarter, Live with Purpose” campaign.

"Hello, PHILIPPINES! I am RM. Jin, here. SUGA. J-hope. Jimin. V. Jung Kook. And we are BTS!" the group said in Smart's video announcement this afternoon.

The Grammy-nominated BTS is set to "inspire the Filipino youth to keep pursuing their Passion with Purpose."

“Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times,” said Alfredo Panlilio, Smart president and CEO.

“It is therefore a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live smarter for a better world,” Panlilio added.

Smart has yet to announce other details of the campaign, which will be released in the first quarter of 2021.

BTS began formation in 2010 and debuted in 2013 under Big Hit Entertainment in South Korea. Last year, they became the first all-Korean group to top the Billboard charts with their hit songs "Dynamite" and “Life Goes On”.

— The Summit Express

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