'The Music Run' brings the Beat to Manila this November 14

    MANILA, Philippines - Asia’s most interactive 5km fun run is finally coming to the Philippines! Countdown to the biggest and boldest run of the year has started with the launch party at 12 Monkeys Music Hall and Pub, Century Mall in Makati City Thursday night.

    #LIVETHEBEAT. The Music Run is finally arrives in the Philippines
    #LIVETHEBEAT. The Music Run finally arrives in the Philippines 

    The Music Run by Philam Life, an interactive fun run that puts 'music at its heart' is bringing the beat this November 14, 2015 (Saturday) at the Philippine Arena in Ciudad de Victoria, Santa Maria, Bulacan.

    The Music Run has been making waves in Asia with sell-out crowds in cities like Kuala Lumpur, Jakarta, Bangkok, Taipei and Yangon, and this is the first time it will be staged in the country.

    Set over 5km, The Music Run through an exciting odyssey of sound has five different Music Zones - Rock, Pop, Old School, Hip Hop, and Dance. Concert-quality speakers will line the entire course or “Sound Track,” creating an unforgettable rocking music experience.

    Music Run Manila
    The Music Run: un-timed 5km fun run. 5 music zones. 5 different beats.
    The event will start with a Pre-Party featuring a mass warm-up session and a live performance by popular Filipino rock band Sponge Cola. Music Runners can walk, run, or dance through the interactive 5KM Sound Track and make their way to the After Party featuring local DJ Deuce Manila and DJ GYRO from Australia.

    Unlike other marathons and themed running events, The Music Run has no time limit, which means anyone of any fitness level can join in on the fun and complete the run at his or her own pace. It is not about who finishes the race the quickest, but simply who gets to have the most fun. All Music Runners will be rewarded by Philam Life with an awesome medal at the Finish Line.

    “We understand that health has become a primary life goal among Filipinos. We want to help them achieve this by encouraging them to embrace a healthier lifestyle and live longer, more active lives, through health campaigns and wellness activities such as The Music Run,” said Philam Life CEO J. Axel Bromley.

    Music Run Manila launch
    Philam Life, Petron, Globe, Spotify among others partner for Music Run Manila

    As the Event Promoter of The Music Run across Asia, Executive Director of Exceed Sports & Entertainment Martin Capstick believes that the combination of music and running form a powerful connection with today’s modern generation.

    Music Run Manila launch
    Music Run global presenter and Exceed Sports & Entertainment Executive Director Martin Capstick
    The Music Run has partnered with Spotify to build a bespoke digital music selection mechanic that crowd-sources the songs for the run. This provides a true social voice to the event. With the tagline Your music, Your beat, Music runners can have a say on the music that will be played during the run by voting for their 5 favorite tracks in each music genre on The Music Run website. The five most popular tracks from each genre will then be selected to form the music zone playlists for the actual run.

    Participants can register at The Music Run website or at Ticketworld.com.ph and choose from two categories - the Standard Pack and Rock Star Pack. Priced at P850, the Standard Pack includes The Music Run by Philam Life T-Shirt, drawstring bag, car decal, and a fun temporary tattoo. For runners who like to party like a Rock Star, they can opt for the Rock Star Pack at P1400 and get additional goodies including The Music Run's Live The Beat cap, cellphone armband, and rave shades.

    All Music Runners must pick up their run packs from November 7 to 9, 2015 from 10 AM to 9 PM at Glorietta 5 in Makati City.

    Manila is just one of 20 cities in 11 new countries experiencing The Music Run for the first time in 2015.

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