TV Ratings: It's Showtime, Eat Bulaga cling on to capture noontime crown

MANILA, Philippines - Noontime viewership heated up anew on Saturday, September 26, 2015 as ABS-CBN's 'It's Showtime and GMA Network's 'Eat Bulaga' clung on to prove supremacy in national TV ratings.

 It's Showtime, Eat Bulaga cling on to capture noontime crown
AlDub vs Pastillas Girl battle continues on noontime shows
Ratings provider Kantar Media reported that 'It’s Showtime' significantly increased its viewership with its ‘ANIMversary’ kick-off held last Saturday at the Araneta Coliseum and scored a national TV rating of 22.5%, up from its average 18% weekday rating.

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Eat Bulaga on the other hand garnered 30.8% rating to top daytime block and ranked second in over-all Saturday viewing.

It's Showtime improves TV ratings to close Eat Bulaga

Kapamilya stars and country's most popular loveteams James Reid and Nadine Lustre (JaDine), Enrique Gil and Liza Soberano (LizQuen), and Daniel Padilla and Kathryn Bernardo (KathNiel) spread 'kilig' and triggered loud cheers at the Big Dome as the pairs shared the same stage in the same production number.

'Ang Probinsyano' star Coco Martin also serenaded Angelica Jane Yap, commonly known as Pastillas Girl in the trending interactive segment “Nasaan Ka Mr. Pastillas?” of the Kapamilya noontime show.

AlDub leads Eat Bulaga to capture high TV Ratings

Eat Bulaga's surge in TV ratings was attributed to the popularity of its 'Kalyeserye' tandem Maine 'Yaya Dub' Mendoza and Alden Richards known as AlDub.

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On its Saturday episode, Alden visited Yaya Dub in the mansion of Lola Nidora (played by Wally Bayola).

Their second date also received highest recorded number of tweets for '#ALDubEBforLOVE' with over 25.6 million according ALDUB STATISTICS, a Twitter account that tracks tweets for AlDub hashtags.

Here's the Comparative Total Philippines (Urban+ Rural) Ratings Data: ABS-CBN vs. GMA7

  • September 23 (Wednesday): It’s Showtime (18.2%) vs. Eat… Bulaga! (22.0%)
  • September 24 (Thursday): It’s Showtime (17.3%) vs. Eat… Bulaga! (21.2%)
  • September 25 (Friday): It’s Showtime (18.8%) vs. Eat… Bulaga! (25.6%)
  • September 26 (Saturday): It’s Showtime (22.5%) vs. Eat… Bulaga! (30.8%)

ABS-CBN vs GMA-7 TV Ratings September 23, 2015

ABS-CBN vs GMA-7 TV Ratings September 24, 2015

ABS-CBN vs GMA-7 TV Ratings September 25, 2015

ABS-CBN vs GMA-7 TV Ratings September 26, 2015

Drama anthology 'MMK' claimed the number one spot on the list of most watched programs in the country as it featured the life story of banana cue vendor turned “The Voice Kids” season 2 champ Elha Nympha.


Most watched program in the Philippines (September 23-26, 2015)

ABS-CBN’s consistent top-rating primetime series “Nathaniel” became the most watched program in the Philippines last Friday (September 25) as its highly anticipated finale scored an all-time high national TV rating of 42%, almost triple the rating of its rival program “Marimar” (17.4%), according to data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.



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