Police celebrates 30 years in eyewear: new K-Pop Line, local endorsers

International eyewear brand, Police celebrates 30 years in the industry this 2013 with the introduction of K-Pop collection and new brand ambassadors for the Philippines. Official celebration for cementing its status as a reputable lifestyle brand was held at K-Pub, The Fort Strip, Taguig on Tuesday, 12 November 2013.

new ambassadors of Police Eyewear: Will Devaughn, Roxanne Barceló and David Guison
The new ambassadors of Police Eyewear (from right): Will Devaughn, Roxanne Barceló and David Guison

2013 is a special year for Italian lifestyle brand Police as it celebrates 3 decades of fashionable lifestyle accessories. Founded in 1983, Police has made a name for itself in providing cutting edge eyewear such as iconic blue tinted mirror sunglasses. Included in Police line of lifestyle essentials are its roster of watches, jewelry, leather goods, perfumes and apparel.

"For 30 years, Police has maintained its tradition of producing trendy, high-quality eyewear and accessories. For its anniversary, we continue this tradition by introducing a brand new line that evokes style and attitude, two qualities that can be found in all of our products," Police Brand Manager Stefano Bozzo said.

Police Eyewear thru generations
Police Eyewear through generations
From iconic aviators to trend-setting blue tinted eyewear, police is continuing the trend by riding on the K-Pop wave. From TV dramas, Korean music, food and fashion, it's no doubt that K-Pop is here to stay. Bozzo reveals that together with Police 30th anniversary, the brand is set to introduce the Police K-Pop line.

Police also introduced the new brand ambassadors in the Philippines. Young, cutting edge and adored local talents Will Devaughn, actress Roxanne Barcelo and top male fashion blogger David Guison represent Police lifestyle in the country.

KC Montero, host of the event interviewed the 3 new Police brand ambassadors

The three new faces of Police expressed their enthusiasm to endorse the top eyewear product as many know Police is the Hollywood choice since late 1990's. Global brand ambassadors Bruce Willis, George Clooney, David Beckam and Antonio Banderas brought their own unique appeal to Police.

Bozzo shares that since the inception of Police in the early 1980's, the brand has introduced iconic styles that crossed borders and represented generations. Double profile glasses, a unique design with a square and classical shape was introduced in the late 1980's while the iconic blue mirrored lens was introduced in 1993.

"This year and for the last 30, Police has been committed in producing eyewear that isn't just an accessory, but a lifestyle essential that transforms a person's look and enhances facial features while protecting the eyes. It is through cutting edge eyewear that Police helps individuals showcase their unique style, no matter their personality or taste," Bozzo added.

30th Police Media Launch


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