MANILA, Philippines – As part of its ongoing commitment to community development, OnGo Smart Advertising has expanded its corporate social responsibility (CSR) efforts into youth sports.
In partnership with Aqua Sweet Purified Water, OnGo is now the official hydration partner of SipaG program—using sports to inspire, empower, and develop young leaders across the Philippines.
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| OnGo joins hands with SipaG to support the next generation of Filipino leaders through grassroots sports. |
The SipaG program, launched by the Gawad Kalinga Community Development Foundation, promotes football, street football, and futsal to create positive change in underserved communities. Since its start in 2005, it has grown into a nationwide movement offering education, international competition, and leadership training to thousands of underprivileged youth.
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| SipaG players stay energized with support from OnGo and Aqua Sweet. |
Recognized nationally and internationally, SipaG alumni have earned scholarships, joined top football clubs, and competed in Europe. Supported by different stakeholders, SipaG stands as one of the Philippines’ most impactful community sports programs.
OnGo’s support reflects a deeper commitment to youth development. “Supporting SipaG goes beyond promoting sports—it’s about giving young people the chance to rise, lead, and give back. OnGo is honored to nurture the next generation of Filipino leaders,” said Rachel Pasilan, Marketing Communications Executive of OnGo Smart Advertising.
As the official hydration partner for SipaG’s tournaments and activities, OnGo helps ensure young athletes stay energized and focused. These grassroots events are platforms for character building, leadership, and community pride.
Marlyn Importante, SipaG Program Head, expressed her gratitude: “Thank you, OnGo and AquaSweet, for partnering with us on and off the field. Your support keeps our players not only hydrated, but empowered to give their all—every game, every dream.”
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| Young athletes give their all at the Liga GK NCR leg in Mandaluyong, backed by OnGo Smart Advertising and partners. |
In May, OnGo supported the Liga GK NCR leg in Mandaluyong City, which brought together 16 competing teams. The event was also made possible with the help of GK USA, the Moran Foundation, Amici, and Caramia, whose support helped bring the initiative to life.
As SipaG continues to grow, OnGo remains committed to uplifting communities. Beyond out-of-home (OOH) advertising, it is building partnerships that make a lasting impact on the lives of young Filipinos.
— The Summit Express