Apple launches iPhone 15 Pro and iPhone 15 Pro Max: features, pricing, availability in the Philippines

MANILA, Philippines – Cupertino giant Apple officially launched early Wednesday, September 13 (Manila time) their newest flagship devices - the iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever.

Apple unveils iPhone 15 Pro and iPhone 15 Pro Max
iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes: black titanium, white titanium, blue titanium, and natural titanium. Photo courtesy of Apple

“This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

SEE ALSOiPhone 15 priced at Php 56,990

New iPhone Features

1. Lighweight and durable - Available in 6.1-inch and 6.7-inch display sizes, iPhone 15 Pro and iPhone 15 Pro Max are made of premium alloy — the same used in spacecraft and feature a new refined brush texture, contoured edges, and the thinnest borders on iPhone.

2. A17 Pro chip - The new devices are powered by A17 Pro, the industry’s first 3-nanometer chip. It also includes biggest GPU redesign in Apple’s history.

The new CPU is up to 10 percent faster with microarchitectural and design improvements, and the Neural Engine is now up to 2x faster, powering features like autocorrect and Personal Voice in iOS 17.

A17 Pro includes a dedicated AV1 decoder, enabling more efficient, high-quality video experiences for streaming services.

3. Powerful Pro camera system - With the power of computational photography, the 48MP Main camera, built exclusively for the Pro lineup, gives users even more flexibility with a new 24MP super-high-resolution default, offering incredible image quality at a practical file size ideal for storing and sharing.

The Main camera allows users to switch between three popular focal lengths — 24 mm, 28 mm, and 35 mm — and even choose one as a new default.

iPhone 15 Pro features an expansive 3x Telephoto camera, and iPhone 15 Pro Max provides the longest optical zoom ever on iPhone: 5x at 120 mm.

Next-generation portraits on iPhone 15 Pro and iPhone 15 Pro Max feature sharper detail, more vivid colors, and better low-light performance. For the first time, users can take portraits without having to switch to Portrait mode. When there’s a person, dog, or cat in the frame, or when a user taps to focus, iPhone automatically captures depth information, so users can turn photos into stunning portraits later in the Photos app on iPhone, iPad, or Mac.

4. Next-level wireless performance and connectivity - As part of the efforts to reach carbon neutrality by 2030, iPhone 15 Pro and iPhone 15 Pro Max do not include a power adapter or EarPods. Included in the box is a USB‑C Charge Cable that supports fast charging and is compatible with USB‑C power adapters and computer ports.

iPhone 15 Pro and iPhone 15 Pro Max support USB 3 for data transfer speeds up to 10 gigabits per second, up to 20x faster than before.

iPhone 15 Pro and iPhone 15 Pro Max now support Wi-Fi 6E for greater wireless performance, including up to 2x faster speeds, and introduces the first Thread-enabled smartphones, opening up future opportunities for Home app integrations.

The new devices come equipped with super-fast 5G,6 and also include: support for MagSafe and future Qi2 wireless charging; improved audio quality on phone calls, including those made on FaceTime or third-party apps; eSIM with support from more than 295 carriers.

5. Expanded safety capabilities - The iPhone 15 lineup offers critical safety capabilities to provide assistance when it matters most, including Crash Detection, Roadside Assistance/Emergency SOS via satellite.

6. iOS 17 - The Phone app gets major updates, with Contact Posters that allow users to customize how they appear to their contacts, and Live Voicemail, which leverages the power of A17 Pro to see real-time on-device transcription as someone leaves a voicemail.

NameDrop gives users a new way to use AirDrop to more easily share contact information by simply bringing two iPhone devices together.

StandBy gives users a customizable full-screen experience with glanceable information designed to be viewed from a distance when iPhone is on its side and charging.

Pricing and Availability

iPhone 15 Pro and iPhone 15 Pro Max will be available in black titanium, white titanium, blue titanium, and natural titanium finishes.

The iPhone 15 Pro will be available for as low as Php 70,990 for 128GB capacity while the iPhone 15 Pro Max price starts at Php 84,990 for the 256GB size.

  • Apple iPhone 15 Pro 128GB - Php 70,990
  • Apple iPhone 15 Pro 256GB - Php 77,990
  • Apple iPhone 15 Pro 512GB - Php 89,990
  • Apple iPhone 15 Pro 1TB - Php 101,990
  • Apple iPhone 15 Pro Max 256GB - Php 84,990
  • Apple iPhone 15 Pro Max 512GB - Php 96,990
  • Apple iPhone 15 Pro Max 1TB - Php 108,990

Apple advised enthusiasts to check later for the details of availability in the Philippines.

Pre-order via local carriers Smart and Globe will be announced soon.

— The Summit Express

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