CONFIRMED: CLOY star Hyun Bin is Smart's newest endorser

MANILA, Philippines – "The Captain is coming. Watch out for the big RiVeal," wireless services provider Smart announced Wednesday, showcasing a short video of South Korean actor Hyun Bin.

"Crash Landing On You" star Hyun Bin (right) is the newest brand endorser of Smart.
"Crash Landing On You" star Hyun Bin (right) is the newest brand endorser of Smart. Photo from Twitter/Netflix Philippines.

Hyun Bin, known as Captain Ri Jeon Hyeok in the hit Netflix series "Crash Landing on You" will banner Smart's newest advertisement which is set for release on Monday, June 1.

In the 9-second teaser, it shows the cool side of the actor as he enters a sports car.


PLDT Chairman and CEO Manny V. Pangilinan could not resist spoiling the surprise confirming the newest face of their wireless arm.

"Yes. Hyun Bin it is. Ad online and tv will breakout on Monday, June 1, around noon. Go go go Smart!


UPDATE: The Captain has landed ahead of time as Smart unveiled the ad Friday night. The telecommunications company added more surprises are coming on June 1.


Meanwhile, local clothing brand Bench also announced that someone will “crash land” soon.

"We won't let you move on. After months of keeping it a secret, the wait is almost over. And yes, you read it right. Everyone's crush --- #LandingOnBENCH soon."


"Crash Landing on You" featuring Hyun Bin tells a story of a rich South Korean woman who accidentally crash-lands in North Korea and eventually falls in love with a soldier. Son Ye-jin is his co-star.


— The Summit Express



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