Alex Gonzaga, Melai Cantiveros’ trending OOTD: “Bagong bili o bagong laba?”


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MANILA, Philippines – Who wore it better? Or the more appropriate question is “Sinong naka-bagong bili at naka-bagong laba?”
Alex Gonzaga, Melai Cantiveros’ trending OOTD: “Bagong bili o bagong laba?”

Melai Cantiveros and Alex Gonzaga Bagong Bili o Bagong Laba
Melai Cantiveros and Alex Gonzaga flaunting their all-white OOTD at Tide Philippines’ Bagong Bili O Bagong Laba Fashion Walk Off held in Whitespace Manila last July 31, 2018.

Do you remember the dress that made everyone lose their minds because they were figuring out if it’s blue or black and white or gold? This time around, social media has been kept abuzz with vlogger Alex Gonzaga and momshie Melai Cantiveros-Francisco creating a new trending question around their matching OOTDs, keeping momshies wondering if these are indeed bagong bili or bagong laba.

Melai Cantiveros and Alex Gonzaga Bagong Bili o Bagong Laba
Online discussions grew progressively longer, creating a fun guessing game that had everybody asking, bagong bili or bagong laba?

To put an end to the guessing game, Tide hosted the “Bagong Bili o Bagong Laba Fashion Walk-off”, a star-studded interactive fashion show that promised an answer to everyone's question. It also marked the launch of Tide's latest campaign, which has made bagong laba clothes keep looking like new in one wash.

“We know how important it is for Filipinos to have the best-looking uniforms and everyday wear, but we also know that with repeated use, clothes usually look dingy. That's why we're delighted to present Tide, which in one wash, keeps clothes looking like new.” shared Procter & Gamble’s Country Marketing Manager for Laundry, John Terency Dy.

Headlining the much-anticipated fashion walk-off at White Space, Makati were showbiz and digital personalities Luis Manzano, Lloyd Cadena, the Solomon Twins, celebrity kids Awra Briguela and Mela Francisco (daughter of Melai), all sporting brilliant white outfits to solve the bagong bili or bagong laba challenge.

Host and actor Luis Manzano at BAGONG BILI O BAGONG LABA Fashion Walk Off
Host and actor Luis Manzano at BAGONG BILI O BAGONG LABA Fashion Walk Off

Fourth and Fifth Solomon, rumampa sa BAGONG BILI O BAGONG LABA Fashion Walk Off
Fourth and Fifth Solomon, rumampa sa BAGONG BILI O BAGONG LABA Fashion Walk Off suot ang parehong WOW sa gulat and suot na mga damit.

Tide ambassadors (L-R) Kris Lumagui, Fifth and Fourth Solomon, Ate Mela Francisco, Luis Manzano, Lloyd Cadena
Tide ambassadors (L-R) Kris Lumagui, Fifth and Fourth Solomon, Ate Mela Francisco, Luis Manzano, Lloyd Cadena and Anne Clutz join in on the fun along with Melai and Alex as they revealed the answer to the question-- BAGONG BILI O BAGONG LABA?

The audience was hyped up, with carrying placards bearing “bagong bili” or “bagong laba” to vote with.

“bagong bili” or “bagong laba”
Hati ang reaction ng mga tao dahil bawat laba sa TIDE parang mukhang bago ang damit.

In the run up to the great reveal, the celebrities and models walked down the ramp before they were finally joined by the two stars who started all the guessing game, Melai Cantiveros-Francisco and Alex Gonzaga, wearing the same outfit that sparked their social media banter.


Amidst music and spiels from the hosts, the excited audience carried placards that announced their choice - Bagong Bili or Bagong Laba. As a grand finale, models removed their tags to reveal who wore the bagong bili and bagong laba outfits - amazing everyone in the audience.


As it turns out, Alex had been wearing the jumpsuit washed with Tide all along. Melai, in contrast, had been wearing a brand new outfit - surprising everyone, including each other, because the clothes looked exactly the same!

THE GRAND REVEAL with Melai Cantiveros and Alex Gonzaga.
THE GRAND REVEAL with Melai Cantiveros and Alex Gonzaga.

THE GRAND REVEAL with Melai Cantiveros and Alex Gonzaga.
THE GRAND REVEAL with Melai Cantiveros, Alex Gonzaga and Luis Manzano.

As the amazed audience cheered, Alex and Melai indulged everyone with their light banter, and acknowledged how Tide has wowed them by always keeping their clothes looking brand new.

Just like everyone in the audience, it's hard to tell the difference between bagong bili and bagong laba with Tide.

“Nakakagulat talaga ang puti na nabibigay ng Tide sa mga damit. No need to buy new clothes bago rumampa, dahil isang laba sa Tide, sure ka na mukhang bago,” said Melai.

“‘Di ako makapaniwala when I saw kung paano nag-remain ‘yung pagkaputi ng damit ko, kahit na nagamit ko na. Super gulat ako at super happy rin ako na ‘di ko na kailangan mag-shopping all the time kasi clothes ko laging mukhang bago with Tide,” chimed in Alex.

— M, The Summit Express


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