Filipinas ready to rise in male-dominated jobs with Ariel #AhonPinay


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MANILA, Philippines — Ariel boosts its women empowerment advocacy as first batch #AhonPinay graduates of technical-vocation programs received their diplomas from the Technical Education and Skills Development Authority (TESDA).

Filipinas ready to rise in male-dominated jobs with Ariel #AhonPinay
Congratulations to the 60 female graduates under Ariel-TESDA partnership | Photo Courtesy: Twitter/Bianca Gonzalez

The program benefitted women to hone their skills in traditionally male-dominated areas such as Shielded Metal Arc Welding, Plumbing, Automotive Servicing, as well as Electrical Installation and Maintenance, which are in-demand jobs in the country and abroad. To date, the TESDA-Ariel partnertship has produced 60 graduates of highly skilled Filipinas who are more than capable in joining the workforce.

"Anyone can be good welders, plumbers, electrical and installation maintenance technicians, and auto mechanics, whether one is a man or a woman. There should be no barriers for women, and we want them to realize that too. We want to open more opportunities for women in the workplace, even in traditionally male-dominated jobs, and empower them to reach their full potential. In support of this, we appreciate the efforts behind the #AhonPinay advocacy, and we are very proud to be a part of this shared vision with Ariel," TESDA Director General Sec. Guiling A. Mamondiong said.

As each graduate received their diploma, commencement speaker Ms. Maria Fe Perez-Agudo, President and CEO of Hyundai Motor Philippines, lnc. (HARl), who is also a successful woman in a traditionally male-dominated field – looked on, basking in pride at the achievement of each graduate. Over the past several months, the women have taken evening classes for their competency-based training so that they could excel in their field. Apart from challenging themselves by taking on these tasks, these women are also trained to aim for a better financial future for their families.

The graduation also coincided with the opening of TESDA’s new Ariel #AhonPinay training room – an Electrical installation and Maintenance training room equipped With the facilities to enable the education of women who aim to make their mark in the electrical installation and maintenance field. Through this partnership, Ariel continues to support TESDA in training more women to excel in their chosen field of work.

Ariel #AhonPinay uplifts modern Filipina

#AhonPinay campaign is Ariel’s advocacy that celebrates the modern-day heroine in every Filipina, aiming to eliminate boundaries in gender professional capabilities and to open dialogue on issues women face in their respective industries.

According to a study conducted by the Asian Development Bank, 94% of women contribute to the growth of the Philippines’ economy – underscoring their enormous contribution. Despite this, equality in the workforce remains a challenge in the Philippines. Although the country has advanced in its efforts to bridge the gap in inequality between men and women in the workforce, it is still an issue in the country, with the ADB study noting that women still suffer from gender deficits.

#AhonPinay is the Philippine leg of P&G’s #WeSeeEqual campaign, representing the company’s commitment to empower women and create an equal world for all.

— The Summit Express


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