ABS-CBN releases 'PINASmile' Summer Station ID 2014

Manila, Philippines – The much anticipated summer station ID of the country's biggest television network, ABS-CBN has been officially released on Sunday, March 30, 2014.

ABS-CBN releases full video of Summer Station ID 2014

The 2014 Summer Station ID has a title "PINASmile: Masayang Muli ang Kwento ng Summer Natin," which aims to promote the Philippines as a unique travel destination that takes pride in the beauty of each region, the country's colorful culture and, of course, the stories behind the unique and infectious smiles of Pinoys.

"Filipinos will always choose to smile amidst hardships; we find happiness even in the small things. We know how to be grateful and remain positive. We believe in the goodness of others. Indeed, despite the calamities that severely damaged our country, the Filipino optimism shines through.", ABS-CBN said in a statement.

The team behind the Summer Station ID 2014 believes that genuine smiles can never be scripted, so the team made the Summer Station ID's goal to bring out raw and authentic happiness from the simple Pinoys.

The video showed Kapamilya stars and news department personalities in various parts of the country, armed with a camera in seeking genuine smiles among residents there.

They were asked to immortalize these blissful moments with their camera lenses as they immerse themselves with the locals of the different places they visited such as the Igorots of Baguio, Aetas of Mt. Pinatubo and Ivatans of Batanes.

The theme song of the station ID was performed by the popular love team Kathryn Bernardo and Daniel Padilla.

The lyrics was written by Team CCM with music composed, arranged and produced by Jumbo "Bojam" de Belen and Timothy "Thyro" Alfaro. The music video and summer SID TV campaign is directed by Paolo Emmanuel Ramos and Peewee Gonzales.

Watch the official and full video of the ABS-CBN Summer Station ID 2014 "PINASmile":

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