Bokya? Tulfo slams AGB Nielsen for poor TV rating of his show

MANILA, Philippines – Broadcast journalist Raffy Tulfo has called out TV ratings provider Nielsen Philippines (formerly known as AGB Nielsen) for alleged manipulation of data.
Raffy Tulfo threatens to sue Nielsen Philippines

Bokya? Tulfo slams AGB Nielsen for poor TV rating of his show
Raffy Tulfo complains of AGB Nielsen's poor rating of his show | Screengrab: YouTube/Idol in Action

The hard-hitting and straight talking broadcaster slammed Nielsen for a very poor rating of his show "Idol in Action". According to Tulfo, he is surprised at how Nielsen always gives his morning show a rating of 0% when his live viewers on social media usually reaches over 100,000.

"Hindi nga, hindi naman ako magrereklamo kung wala akong basehan. Ang pagbabasehan ko po, 50,000 - 100,000 live views. 25,000 views on a regular day at kung titingan mo po yung ibang shows, di nakakaabot ng ganoon karami and yet, insignificant zero kami? 'Di ba nakakapagtaka? So, may dahilan ako," Tulfo remarked.

"Kung ako nga takbuhan ng mga niloloko, tapos ang show ko lolokohin? Hindi ko kayo tatantanan. AGB Nielsen, mahiya naman kayo. Alam na this," Tulfo added.

Watch here (head over to 1:50:40 of the video):

As of February 13, Raffy Tulfo in Action is among the most popular YouTube channels in the Philippines, with approximately 18.6 million subscribers. It focuses on private sector and social issues.

This isn't the first time that Nielsen got embroiled in such controversy. It can be recalled that back in 2007, ABS-CBN sued AGB Nielsen for alleged rating manipulation, specifically in Bacolod City.

Founded in 1992, Nielsen conducts audience measurement of TV ratings for certain areas in the Philippines. The company uses a panel size of 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

According to the AGB Nielsen NUTAM People’s TV ratings Philippines, Tulfo's "Idol in Action" is not able to reach 1 percent rating in urban areas. On February, 12, 2021, Idol in Action had a rating of 0.5% vs its rival shows, GMA’s 24 Oras News Alert (6.8%), A2Z’s Magandang Buhay (1.0%), GMA’s Fate and Furies (7.5%).

On February 11, Idol in Action's rating was at 0.4% vs 24 Oras News Alert with 6.7%, Magandang Buhay with 1.1% and Fate and Furies at 7.4%. Even on February 10, the rating of Idol in Action was at 0.3% vs 24 Oras News Alert 6.8% and Magandang Buhay with 1.0%.

Recently, Johnny Manahan of defuncted TV5's Sunday Noontime Live (SNL) admitted that the network weakness is their signal. “Some people didn't even know Channel 5 was on the air,” he said.

— Sally, The Summit Express

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