Awareness on poverty, inequality and sustainability

MANILA, Philippines – Docuseries “ACTIVATE: The Global Citizen Movement” from P&G and National Geographic, co-produced by Global Citizen and RadicalMedia raises awareness around extreme poverty, inequality and sustainability issues to mobilize global citizens to take action and drive meaningful and lasting change.

“ACTIVATE: The Global Citizen Movement” raises awaress on poverty, inequality and sustainability
Left to right: Charm Banzuelo, (P&G Corporate Communications Manager), Gretchen Ho, Anna Legarda – Locsin (P&G Corporate Communication Head), Jude Turcuato (Senior Vice President and General Manager for Fox Networks Group Philippines), Rommel Fuerte, (World Vision National Director), Crispian Lao, (National Solid Waste Commissioner and Founding President, Philippine Alliance for Recyclable Materials Sustainability), Honorable Mayor Antolin “Len” Oreta of Malabon City.

Each episode delves into a different issue connected to the root causes of poverty, including sustainable sourcing, criminalization of poverty, disaster relief, girls’ education, plastic waste and the global water crisis.

The fifth episode premiered on Saturday, October 5, on National Geographic in 172 countries and 43 languages, is rallying citizens to get governments, corporations, organizations and individuals to work together to address ocean plastic pollution.

The “ACTIVATE: Ending Plastic Pollution” episode shows the critical role of multi-sectoral collaboration to start solving the complex problem of solid waste, where all must play their part and the active participation of all citizens is vital.

For P&G, they created shampoo bottles made with post-consumer resins to reduce its eco-footprint. They are also ditching plastic overwraps used for its bar soap multi-packs to use recycled paper board cartons.

P&G and long-time partner World Vision Philippines are executing the second phase of “Pag-Asa sa Basura,” a school-based plastic collection program aimed at educating students and families, incentivizing their efforts and executing proper plastic waste collection.

The waste collection and recycling program will be implemented in several schools across Metro Manila, starting with the below sea-level city of Malabon. To date, nearly half a million sachets and almost 150,000 bottles have been collected under the program.

Meanwhile, the sixth episode of the series called "ACTIVATE: Clean Water" will premiere on October 10 (Thursday). "Orange Is the New Black" star Uzo Aduba joins Global Citizen as they rally millions around the world to push for clean drinking water and proper sanitation for the world's most vulnerable people.

— The Summit Express

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