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    Epson PH reports 23% growth in 2018, to focus on B2B operations for bigger market share

    With the recently concluded annual media thanksgiving event, Fusion 10, held in Boracay Island, Epson Philippines Corporation (EPC) shared its plans to build on new businesses, minimize dependence on mainstream product segments and optimize its B2B operations to maintain its bullish Philippine market share this 2019.

    Last FY18, Epson Philippines posted an overall positive growth of 23%, topping FY17’s outstanding growth of 14%. In terms of product category, inkjet printers and scanners were the highest contributors at 70%, followed by point of sale (POS) and dot matrix printers at 14%, visual instruments at 11% and commercial & industrial products at 5%.

    Epson PH reports 23% growth in 2018, to focus on B2B operations for bigger market share
    Ed Bonoan, Epson General Manager for Marketing during the culmination night of Fusion 10 in Boracay Island.

    As it enters a new fiscal year, Epson Philippines sets out to penetrate niche markets while enhancing its operations to better address the requirements of the B2B segment. In a series of presentations during Fusion 10, EPC presented its plans under the build initiative and dove deeper with focused presentations on printers and visual instruments.

    “For Epson to become an indispensable company, we have to continue to move outside of our comfort zone and into a more progressive mindset—with obsession to details still deeply embedded in our DNA,” said Eduardo Bonoan, General Manager for Marketing, Epson Philippines Corporation.

    “To add to our exceptional performance for inkjet printers and scanners, the FY18 performance for POS and dot matrix printers, visual instruments and commercial & industrial products tells us that this is the perfect opportunity to build the new foundation for Epson here in the Philippines,” Bonoan added.

    Bonoan also noted the changing mindset of customers brought about by technological advancements. With technology enabling more personalized and real-time experiences, customers expect more from businesses.

    Under the build initiative, Epson Philippines will focus more on Epson’s cutting-edge Replaceable Ink Pack System (RIPS), LIJ printers, scanners, label printers, mobile POS, CAD, signage and textile printers, as well as its high brightness projectors.

    Epson PH reports 23% growth in 2018

    Epson is a global technology leader dedicated to becoming indispensable to society by connecting people, things and information with its original efficient, compact and precision technologies. The company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.

    Its corporate presence in the Philippines commenced in 1998 and grew rapidly into a billion-peso company in a span of a few years from its establishment due to its client-oriented approach in its business management style by its dedicated and innovative staff members and officers. Epson Philippines has an extensive network of 77 Authorized Service Centers nationwide with more than 200 dealers and more than 800 shops across the Country.

    — Rein, The Summit Express

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