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    #Spread100Hugs and redefine gift-giving this Christmas

    MANILA, Philippines – More than the traditional gifts this Christmas, Filipinos have other way to express their love through the power of hugs.
    #Spread100Hugs and redefine gift-giving this Christmas

    Miss Universe 2015 Pia Wurtzbach and leading global fabric softener Downy redefine gift-giving this Christmas with a simple yet meaningful gift idea — a hug.


    Renowned family therapist Virginia Satir famously stated, "We need 4 hugs a day for survival. We need 8 hugs a day for maintenance. We need 12 hugs a day for growth."

    A study from Pennsylvania State University showed increased happiness among students who were asked to give or receive genuine, warm hugs at least five times a day over the course of four weeks. Similarly, a study from Carnegie Mellon University showed that adults who hugged more often were less likely to come down with a cold.

    To let people discover the undeniable power of hugs, Downy launched their #Spread100Hugs campaign with hug ambassadress, Pia Wurtzbach in the first ever hug-activated, Downy Scented Christmas Tree, which stands majestically at Eastwood Mall’s open park in Quezon City. Decked with red LED lights, the sea of red roses inside the 50 feet Scented Christmas Tree lights up when people inside hug each other inside the perfume-scented chamber.


    To further show how hugs can bring about a spirit of positivity and make people happier, Downy has also released a video diary that showcased a variety of heart-warming stories of appreciation, reconciliation and reunion. It featured Pia Wurtzbach in a hugging tour around the Metro, showing her affection and appreciation to friends who have stood by her throughout the years, including her glam team, former classmates, fans, and her mentor, Tito Nad Bronce. And of course, her last hug, a special and meaningful embrace for her boyfriend, Marlon Stockinger.

    #Spread100Hugs and redefine gift-giving this Christmas
    Miss Universe Pia Wurtzbach and boyfriend Marlon Stockinger during the #Spread100Hugs launch in Quezon City.


    The culmination of Pia’s hugging tour was joined by other celebrities such as Mariel Rodriguez-Padilla, Melissa Ricks, Say Alonzo, Helga Krapf, and Princess Velasco.


    The video also showcased real and inspiring stories of Filipinos—Diane, a deaf and mute mother of two, and breadwinner to the family, who showed how a hug can be able to say how much you care and love a person even without uttering a word; Dhorie, an OFW who needs to leave her children this coming December once again, showed how she can hug as long as she can (even up to 45 seconds or more), even during the times you need to say goodbye; Kenjie and JJ, and Catherine and Robi, who are same sex couples who never feared showing their affection to the public, and how a hug can show that they can power through any obstacle together; and, Fernanda Baky, a retired teacher, and David Baky, Head of Security for the US World Relief Corporation, about to celebrate their 51st anniversary, showed how a hug can truly be long-lasting.


    Visit the hug-activated Downy Scented Christmas Tree located in Eastwood Mall’s open park (near the fountain area) until December 19, 2018, and #Spread100Hugs starting today, and every day, to experience a hug’s undeniable power.

    — The Summit Express

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