SAP powers business success in SEA

MANILA, Philippines – SAP, the market leader in enterprise application software, showcased customers in Southeast Asia who have embarked on a journey towards becoming an Intelligent Enterprise.

SAP powers business success in SEA
L-R: Panel session moderated by Peter Moore, Vice President of Platform & Data Management, SAP Southeast Asia, and SAP's guest speakers Mira Fitra Soetjipto, Human Resources Director, The Body Shop Indonesia, David Tan, Founder and CEO of CrowdFarmX, Rizza Maniego-Eala, Chief Financial Officer of Globe Telecom, Ikuo Hayashi, General Manager of Information System, Asia Pacific, Mitsui & Co (Asia Pacific) PTE LTD, and Carlos Santos, Chief Information Officer of JG Summit.

With over 45 years’ experience, and expertise in 25 industries, SAP is in a unique position to support customers on their journey to succeed in the digital economy.

“The digital ecosystem in Southeast Asia continues to grow and mature, presenting immense opportunities for organizations to harness the power of data,” said Claus Andresen, president and managing director of SAP Southeast Asia.

Intelligent enterprises operate with visibility, focus, and agility to achieve game-changing outcomes. They do more with less and empower employees through process automation. They deliver a best-in-class customer experience, by proactively responding to customer expectations. They invent new business models, and revenue streams.

Tanduay Distillers, Inc., an internationally awarded diversified beverage company, based in the Philippines, kicked off on their journey of revitalizing their business processes with SAP S/4HANA.

Plant visit at Tanduay Distillers in Laguna.
Plant visit at Tanduay Distillers in Laguna. The company is among the successful customers of SAP.

JG Summit, one of the largest and most diversified Filipino conglomerates, recently announced their deployment of SAP S/4HANA to kickstart their journey towards becoming the leading digital conglomerate in the Philippines. The company aims to spur new growth areas for JG Summit’s main corporate arm, subsidiaries, and affiliates in the country and across the region.

“We only expect good things to happen moving forward. We know that SAP will help us remain competitive  at  every step  of  our  journey towards digital transformation  through  their breed  of innovative solutions, specifically SAP S/4HANA, over the coming five years,” said Carlos G. Santos, CIO, JG Summit Holdings, Inc.

Meanwhile, in Singapore, CrowdFarmX, a start-up farming cooperative on blockchain, will be deploying SAP S/4HANA Public Cloud to speed up the on-boarding of 10 million Southeast Asian farmers onto its platform in the next 22 years.

Globe Telecom, a leading full-service telecommunications company based in the Philippines, recently signed a three-year deal with SAP, for business suite platform and service solutions aimed at digitalizing its financial processes, supporting real-time decision making, and supporting agile environment.

The Body Shop Indonesia is using SAP SuccessFactors to digitize their HR and employee processes, while Mitsui & Co., Ltd., one of the world's most diversified and largest comprehensive trading, investment, and service companies is standardizing the organization’s travel and expense process through SAP Concur.

— The Summit Express

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