Shopee kicks off 11.11 - 12.12 Big Christmas Sale with brand ambassador Jose Mari Chan


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MANILA, Philippines – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, brings back the much-awaited 11.11 - 12.12 Big Christmas Sale, featuring up to 99% off all categories, daily free shipping specials, and over 11 million Shopee Coins to be won from Shopee Shake.

Jose Mari Chan is Shopee's Christmas brand ambassador
Jose Mari Chan is Shopee's Christmas brand ambassador, graces the 11.11-12.12 Big Christmas Sale launch event.

Shopee also introduced Jose Mari Chan, known as the Father of Philippine Christmas music, as its new Christmas brand ambassador at the launch event held at Glorietta 2 on October 25. The "Christmas in Our Hearts" singer stars in Shopee’s latest Yuletide television commercial.



“Christmas is the most celebrated holiday in the Philippines, and Filipino shoppers are known to start their holiday shopping earlier. In line with this, we are once again bringing back Shopee 11.11 - 12.12 Big Christmas Sale, this time with an even bigger lineup of promotions. We are also honored to have Jose Mari Chan, a household name in the Philippines, join us as our first official Christmas ambassador,” Terence Pang, Chief Operating Officer at Shopee said.


Shopee also unveiled Jose Mari Chan Road to Christmas campaign, which will take place from October 26 to December 12. Fans are given the opportunity to sing a duet with him, receive a special dedicated song from him, or to meet and spend time with him on his Shopee Wish Bus tour.

Users can look forward to 16 back-to-back themed days leading up to 11 November, with not to be missed days including:

  • 11.11 Flash Sale Day happening on October 26 and November 6 featuring 9 windows of upsized flash deals, and a bonus Free Shipping with no minimum spend for flash deals
  • 11.11 Vouchers Day happening on October 29, where a wide variety of sitewide and category vouchers will be given away
  • 11.11 Free Shipping Day happening on November 1 where users can enjoy free shipping for a lower minimum spend of only ₱299

Shopee Big Christmas Sale calendar
Shopee Philippines' Big Christmas Sale calendar.

Shopee Shake

Meanwhile, bigger prizes await users with Shopee Shake. Aside from 11 million Shopee Coins which are up for grabs, get a chance to win to roundtrip tickets to Australia, Malaysia, and Japan sponsored by Cebu Pacific. Shopee Shake will be happening twice daily, and nine times on 11.11 Shopee Shake Day on November 3 and 11.11 Big Christmas Sale on November 11.

Exclusive perks for Shopee users

On top of thousands of deals from leading local and international brands including Maybelline, P&G, Mossimo, Unilever, Wyeth, Platinum Karaoke, ASUS, and Unisilver Time, and many more; shoppers can also look forward to additional perks presented in collaboration with Shopee’s exclusive 11.11 partners, including:

  • SMART customers who subscribe for or renew their SMART plan from October 26 to November 3 will receive Shopee vouchers worth up to ₱300, which can be used for purchases made until the 11.11 Big Christmas Sale on November 11.
  • Viber users who download the special Shopee Christmas Stickers from October 25 to November 11 will receive Shopee discount vouchers.

— The Summit Express


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