ABS-CBN tops TV ratings in September 2018

MANILA, Philippines – More Philippine households tuned in to ABS-CBN last September as the TV network recorded an average audience share of 44%, compared to GMA’s 33%, according to data from Kantar Media.

ABS-CBN, the Philippines’ leading entertainment and media network, won in both urban and rural homes, particularly in Metro Manila where it registered an average audience share of 41% versus GMA’s 28%.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

“FPJ’s Ang Probinsyano” (Brothers) received 43.3% and kept its throne last September as it celebrated its third anniversary, followed by the country’s most watched newscast “TV Patrol” (33.3%).

“FPJ’s Ang Probinsyano” marked its third anniversary
The country’s most watched program “FPJ’s Ang Probinsyano” marked its third anniversary on-air by reaching another milestone and recording a new all-time high national TV rating of 47.2% last Thursday (October 4).

Also part of the top ten are “Ngayon at Kailanman (Now and Forever)” (28.4%), “The Kids’ Choice” (26.7%), “Meteor Garden” (24.2%),s “Maalaala Mo Kaya (Memories)” (24.1%), “Wansapanataym (Once Upon A Time)” (23.8%), and “Home Sweetie Home” (22.0%).

Most-watched programs in September 2018
Most-watched programs in September 2018

ABS-CBN was also victorious across all time blocks, particularly on primetime where it registered an average audience share of 47%, while GMA only got 34%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.

The network also led the morning block (6 AM to 12 NN) with an average audience share of 41% versus GMA’s 32%; the noontime block (12 NN to 3 PM) with 44%, compared to GMA’s 32%; and the afternoon block (3 PM to 6 PM) with 43%, beating GMA’s 34%.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

— The Summit Express

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