Song lyrics, pageant craze top Philippines’ 2017 Year in Search

MANILA, Philippines - Google released its annual “Year in Search,” highlighting the 2017 top trending searches in the Philippines. This year’s list shows how much Filipinos stay tuned on hit songs, international events, and television shows.

This year’s top trending searches: Despacito and Versace on the Floor lyrics, Miss Universe
This year’s top trending searches: Despacito and Versace on the Floor lyrics, Miss Universe

Landing on the top spot is the lyrics of Luis Fonsi’s song Despacito. The song made headlines in October after it reached over 4 billion views, making it the most watched video on YouTube worldwide.

Even top-rising Filipino creator Niana Guerrero caught the Despacito fever and uploaded her video dancing along to the Spanish hit. This year’s second spot goes to the lyrics of Bruno Mars’ Versace on the Floor, a hit from the 24K Magic album covered by several Filipino musicians and creators, including Kris Lawrence and Kristel Fulgar.

The trending topics also reflect Filipinos’ persistent pageant craze. Aside from being this year’s top three trending topic, the Miss Universe pageant landed two spots on the list of trending events. Maxine Medina, who represented the Philippines at the Miss Universe pageant in 2016, is 2017’s top trending female personality. Joining her on the list of the top trending female personalities are other beauty queens: Binibining Pilipinas-International 2017 Mariel de Leon, Binibining Pilipinas-Universe 2017 Rachel Peters, and Miss Universe 1993 Dayanara Torres.

Xander Ford, formerly known as Marlou Arizala, an ex-Hasht5 member, is this year’s top trending male personality. He is also 5th trending search topic overall. The internet sensation made a public appearance on a magazine show after receiving a series of cosmetic treatments. Xander topped the list that mostly included Korean male stars such as Love in the Moonlight’s Park Bo Gum, boy group Children of Empire member Park Hyung Sik, Train to Busan’s Gong Yoo, Weightlifting Fairy’s Nam Joo Hyuk, and God of War’s Kim Joo Hyuk.

Further proof of the enduring popularity of Korean pop culture among Filipinos is this year’s list of trending television shows. Goblin, The Legend of the Blue Sea, Love in the Moonlight, Weightlifting Fairy, and While You Were Sleeping are among the top trending Korean TV shows that made Filipino viewers swoon.

While this year’s list proves how much Filipinos love entertainment, they also stayed vigilant on national issues. Topping the trending news items is President Rodrigo Duterte’s State of the Nation Address. Searches related to the military’s operations against ISIS-inspired Maute Group in Marawi City and the Martial Law declared in the area were also trending searches on Google this year.

“In a way, the Year in Search offers us a glimpse of what we liked as a people, what issues affected us, what sparked our interest, and everything in between that appealed to our emotions the past year,” said Google Philippines Head of Communications and Public Affairs Gail Tan.

Overall Top Trending Searches for 2017 in the Philippines

1. Despacito lyrics
2. Versace on the Floor lyrics
3. Miss Universe 2017
4. Lucia Joaquin
5. Xander Ford
6. The Voice Teens
7. 13 Reasons Why
8. Baby Shark
9. Perfect lyrics
10. FIBA Asia Cup

Trending Searches for 2017 by category (Local):


2. Marawi City
3. Hurricane Irma
4. Bird Flu
5. Kian delos Santos
6. Covfefe
7. Maute Group
8. Las Vegas Shooting
9. Manchester
10. Martial Law in Mindanao

Male Personalities

1. Xander Ford
2. Park Bo Gum
3. Park Hyung Sik
4. Gong Yoo
5. Linkin Park
6. Rowan Atkinson
7. Gilas Pilipinas
8. Jake Zyrus
9. Nam Joo Hyuk
10. Kim Joo Hyuk

Female Personalities

1. Maxine Medina
2. Gal Gadot
3. Kylie Padilla
4. Kim Tae Hee
5. Maureen Wroblewitz
6. Lee Sung Kyung
8. Mariel de Leon
9. Dayanara Torres
10. Rachel Peters


1. Miss Universe 2017
2. FIBA Asia Cup
3. Pacquiao vs. Horn Fight
4. NBA Playoffs
5. Mother's Day
6. Mayweather vs McGregor Fight
7. ASEAN Summit
8. Chinese New Year
9. Miss Universe 2016
10. Wimbledon


1. Beauty and the Beast
2. Wonder Woman
3. Justice League
4. Fast and Furious 8
5. Fifty Shades Darker
6. Logan
7. It
8. Moana
9. 100 Tula Para Kay Stella
10. Kita Kita

TV Shows

1. The Voice Teens
2. 13 Reasons Why
3. Goblin
4. The Legend of the Blue Sea
5. Love in the Moonlight
6. Encantadia
7. Weightlifting Fairy
8. While You Were Sleeping
9. Game of Thrones
10. Scarlet Heart

Songs and Lyrics

1. Despacito
2. Versace on the Floor
3. Baby Shark
4. Perfect
5. Shape of You
6. Titibo-tibo
7. Say You Won't Let Go
8. Too Good at Goodbyes
9. Beauty and the Beast
10. How Far I'll Go


1. Slitherio
2. Messenger
3. Sarahah
4. Summertime Saga
6. Playpark
8. Mobile Legends
9. Tic Tac Toe
10. Trivago


1. iPhone X
2. iPhone 8
3. HUAWEI Nova 2i
4. Oppo F5
5. Oppo F1s
6. Samsung Galaxy J7 Pro
7. Nokia 6
8. Samsung Galaxy J2 Prime
9. Oppo F3
10. Nokia 3310

Go to to explore the rest of the 2017 Year in Search stories and top trending charts from the Philippines and around the world.

WATCH: Top 10 trending YouTube videos in the Philippines for 2017

— The Summit Express

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