Lamudi's newest TVC touches Filipino hearts

MANILA, Philippines - In time for Valentine's Day, real estate website Lamudi Philippines has launched its very first and heartwarming TV advertisement.

Lamudi's newest TVC touches Filipino hearts
Photo Credit: Screengrab from Lamudi Facebook video
Lamudi, a frontrunner in the online real estate space, is bringing a fresh take to its own branding by creatively telling the story of a family who is finally coming home to a place of their own. The TV and out-of-home ads will run on various cable channels and will be featured in prominent billboard locations around Metro Manila.

This advertising milestone is a first for the young startup. Through this campaign, the company expects to reach offline property-hunters who do not normally look for properties in the Internet, and to introduce to them new and modern ways to search for properties.

2017 will be a big year for the top real estate portal, as this year, Lamudi is focusing on being more consumer-centric.

“We have already built a strong online brand, especially among real estate brokers and developers. Now, we are reaching to the traditionally offline market to encourage them to use the Internet to find properties,” shared Bhavna Suresh Chathambeth, CEO of Lamudi Philippines and

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