ABS-CBN topples GMA-7 in March 2016 nationwide TV Ratings

MANILA, Philippines - Media and entertainment company ABS-CBN toppled broadcast giant GMA Network in the nationwide TV ratings based on the survey of Kantar Media for the month of March 2016.

ABS-CBN topples GMA-7 in March 2016 nationwide TV Ratings

The Kapamilya Network had the most TV households tuned in last month, after garnering an average audience share of 44% from combined urban and rural homes vs GMA 7’s 35%.

Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN stands mighty in the primetime block after hitting an average audience share of 49% compared to 33% of GMA 7. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Still topping the list of most watched primetime programs during the previous month is “FPJ’s Ang Probinsyano” with an average national TV rating of 41.2% followed by “Dolce Amore” with 34.5%. The two leading shows’ rivals, “Little Nanay” and “That’s My Amboy” only had 17.8% and 16.1% respectively. “The Story of Us” and “We Will Survive” meanwhile had 18.8% and 15.2% with their direct competitors, “Because of You” and “Wowowin” only garnered 14.6% and 14.7%.

Completing the top ten programs of the month are “Pilipinas Got Talent” at number 2 with a 35% average rating, its fellow weekend fares “MMK” (32.9%) and “Wansapanataym” (29.5%), the only news program in the list “TV Patrol” (28.3%), “Home Sweetie Home” (24.3%), and “Rated K” (23.7%).

The company recently reported a 25% surge in its net income in 2015 to earn P2.55 billion, higher than 2014’s P2 billion. Its revenue, meanwhile, was up 11% to P38.28 billion, from P33.5 billion in the previous year.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

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