How GMA-7, ABS-CBN fared in TV ratings in February 2016

MANILA, Philippines - Broadcast media giants ABS-CBN and GMA-7 both claim their lead for the month of February 2016 citing data from different TV ratings provider - Kantar Media and AGB Nielsen.

GMA-7, ABS-CBN tv ratings February 2016

Kantar Media: ABS-CBN sweeps Top 10 programs in February

ABS-CBN swept the top 10 programs and has average audience share of 45% from combined urban and rural homes nationwide vs. GMA-7’s 35% based on Kantar Media report.

The primetime's action-drama series “FPJ’s Ang Probinsyano” (43.2%) is still the number one program in the country. It is followed by “Pangako Sa ‘Yo” (40.1%), which repeatedly broke its ratings record during its final month. This is the first time both shows breached the 40% mark for its monthly average rating since they premiered. Another show that ended in the Top 5 was “Dance Kids” (35.2%) at the 3rd spot, followed by the new primetime favorite “Dolce Amore” (34.6%), and the weekend program “Pilipinas Got Talent Season 5” (32.7%).

Completing the Top 10 are “MMK” (31.6%), “TV Patrol” (30%), the only newscast in the Top 10, “Wansanapataym” (29.8%), “Home Sweetie Home” (26.7%), and Rated K (24.6%).

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

The primetime block remained Kapamilya country with ABS-CBN recording an average audience share of 51% vs. GMA’s 32%

AGB Nielsen: GMA is undisputed no. 1 in Urban Luzon and Mega Manila

GMA claimed it outranked rival networks in Urban Luzon with 40.1 percent, up 7.1 points from ABS-CBN’s 33 percent based on service provider Nielsen TV Audience Measurement.

GMA said it has a big lead in Mega Manila, which now makes up 60 percent of the urban TV household population in the country. GMA registered 41.7 percent, leading ABS-CBN’s 30.2 percent by 11.5 points.

The top-rating Kapuso shows include the recently launched Lip Sync Battle Philippines, which rated highest among all GMA programs in Mega Manila, Pepito Manaloto, Magpakailanman, Kapuso Mo, Jessica Soho, 24 Oras, Eat Bulaga, Little Nanay, Ismol Family, That’s My Amboy, Sunday Pinasaya, 24 Oras Weekend, Because of You, Vampire Ang Daddy Ko, Wanted: President, IMBG 20 I Am Bubble Gang, another newly launched program Dear Uge, Celebrity Bluff, and Wowowin.
Nielsen has a nationwide urban sample size of 2,000 homes; while in Mega Manila, it increased its sample size to 1,200 homes effective this year.

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