ABS-CBN, GMA-7 both claim nationwide ratings lead in November 2015

MANILA, Philippines - Television networks ABS-CBN and GMA-7 both claimed their ratings lead for November 2015 citing data from different ratings service providers Kantar Media and AGB Nielsen.

ABS-CBN, GMA-7 both claim nationwide ratings lead in November 2015

According to Kantar Media, ABS-CBN remains to be the most watched TV network in the country last November after the Kapamilya Network garnered an average audience share of 42% from combined urban and rural homes vs GMA 7’s 38%.

Meanwhile, GMA Network claimed dominance in TV ratings using the dates of November 22 to 30 based on overnight data of AGB Nielsen. It says that GMA continued to pull away from its closest competitor in National Urban Philippines, increasing its lead over ABS-CBN to 5.7 points. Driven by its strong performance across all dayparts, GMA posted a 39.3 percent total day household audience share in NUTAM, beating ABS-CBN’s 33.6 percent as well as TV5’s 8.2 percent.

ABS-CBN remains on top of ratings game in November

The Kapamilya Network kept a stronghold of the primetime block hitting an average audience share of 49% nationwide versus rival’s 33%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

Still on top of the most watched programs list in the previous month is “FPJ’s Ang Probinsyano” with an average national TV rating of 39.9% followed by “Pangako Sa’Yo” with 34.8% and newcomer “Dance Kids,” which instantly landed on the third spot with 31.6% after only three weeks on air.

“Wansapanataym” climbed two notches to number four from previous month’s sixth with 31.5% followed by primetime newscast “TV Patrol” (31.4%) and weekend favorites “MMK” (28.2%) and “Home Sweetie Home” (28%).

Primetime series “Pasion De Amor” and comedy show “Goin Bulilit,” meanwhile, tied at the ninth spot both scoring an average national TV rating of 26%.

ABS-CBN also fared better than its competition in other territories such as Balance Luzon (areas in Luzon outside Mega Manila) where it scored a national average audience share of 42% vs GMA’s 40%; in Visayas with 53% vs rival’s 29% and in Mindanao with 54% vs GMA’s 29%.

GMA Network strengthens nationwide ratings lead in November

The Kapuso Network maintained its robust performance in the daytime blocks in NUTAM with its audience share in the morning block reaching 36.3 percent, 6.1 points ahead of ABS-CBN’s 30.2 percent and 25.6 points ahead of TV5’s 10.7 percent. GMA was also largely ahead in the afternoon block with 46.4 percent, up 18.2 points from ABS-CBN’s 28.2 percent and up 39.3 points from TV5’s 7.1 percent.

Leading across all dayparts, GMA also kept its stronghold in viewer-rich Urban Luzon and Mega Manila, which represent 77 percent and 59 percent, respectively, of all urban TV households in the country.
In Urban Luzon, GMA recorded 44.1 percent, leading ABS-CBN’s 29 percent by 15.1 points and TV5’s 7.3 percent by 36.8 points; while in Mega Manila, GMA ruled with 46.3 percent, ahead of ABS-CBN’s 25.5 percent by 20.8 points and TV5’s 7.6 percent by 38.7 points.

The Kapuso Network also asserted its dominance in the list of top-rating programs in NUTAM with 18 out of the 30 top programs belonging to GMA based on Nielsen data. More GMA programs also entered the lists for Urban Luzon and Mega Manila.
Magpakailanman became the most watched program in Mega Manila and Urban Luzon, and led the roster of Kapuso shows in NUTAM.

Pepito Manaloto, Eat Bulaga, Kapuso Mo, Jessica Soho, Ismol Family, Marimar, 24 Oras, 24 Oras Weekend, and Sunday Pinasaya also occupied top slots in the lists.

Newly launched dramas Little Nanay and Because of You, along with Vampire Ang Daddy Ko, Imbestigador, Karelasyon, Beautiful Strangers, Kapuso Movie Festival, Celebrity Bluff and Wowowin also made it to the top programs list.

Which TV network is the real number one?

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