ABS-CBN, GMA both claim national TV ratings supremacy for October 2015

MANILA, Philippines - The country's biggest television networks ABS-CBN and GMA-7 both claim national TV ratings supremacy for October 2015 citing data from Kantar Media and AGB Nielsen.

ABS-CBN, GMA both claim national TV ratings supremacy for October 2015

ABS-CBN leads October 2015 according to Kantar Media

In a report from ABS-CBN, it says that the network remains to be the most watched TV network in the country among nationwide among urban and rural homes combined last October with an average national audience share of 42% vs. rival network GMA’s 38%, according to recent data from Kantar Media.

On primetime (6 PM to 12 MN), ABS-CBN hit a whopping 50% average audience share nationwide, or a 19-point-lead over GMA 7’s 31%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

Leading the pack of most-watched programs in the country is the Coco Martin-starrer “FPJ’s Ang Probinsiyano” with an average national TV rating of 39.4% followed by the 2015 remake of “Pangako Sa’Yo” (33.4%) and ABS-CBN’s flagship newscast “TV Patrol” (32%).

Weekend programs “MMK Ang Tahanan Mo” (28.8%) and “Wansapanataym” (27.1%) landed on the 5th and 6th spots respectively after consistently dominating Saturday and Sunday programming the previous month.

“Pasion De Amor,” meanwhile, continues to heat up primetime viewing on seventh place with an average national TV rating of 26.4% followed by comedy programs “Home Sweetie Home” (26.2%) on the eight slot and “Goin Bulilit” (25.2%) tied with “Rated K” (25.2%) on the ninth.

Completing the roster of top ten most watched programs in the country for October is ABS-CBN’s newest talk-comedy-game show “Celebrity Playtime” with 24.3%. Overall, ABS-CBN swept nine out of the top ten programs nationwide according to Kantar Media.

GMA Network widens lead in nationwide ratings in October according to AGB Nielsen

In October (with the dates of October 25 to 31 based on overnight readings), GMA doubled its lead over ABS-CBN in National Urban Television Audience Measurement (NUTAM) to 5.3 points from the previous month’s 2.5 points with a 39 percent total day household audience share, beating ABS-CBN’s 33.7 percent, as well as TV5’s 8.8 percent.

GMA spiked up its lead over ABS-CBN in the morning block with 37.1 percent, ahead of ABS-CBN’s 30.2 percent by 6.9 points. GMA also reinforced its solid performance in the afternoon block with 47.8 percent, 19.7 points higher than ABS-CBN’s 28.1 percent. GMA rated higher than TV5 across all dayparts in NUTAM.

The Kapuso Network also continued to rule over competition across all day parts in Urban Luzon and Mega Manila, which respectively account for 77 percent and 59 percent of all urban TV households in the country, with double-digit margins in the morning and afternoon blocks.

GMA registered a 43.9 percent total day average in Urban Luzon, remarkably ahead of ABS-CBN’s 29.1 percent by 14.8 points and TV5’s 7.8 percent by 36.1 points. GMA also remained undisputed in Mega Manila with a dominant 46.1 percent, up 20.5 points from ABS-CBN’s 25.6 percent and up 38 points from TV5’s 8.1 percent.

Eat Bulaga continued to break records as it emerged as the most watched program in Urban Luzon and Manila, while leading the list of Kapuso programs in NUTAM. The program’s October 24 episode, featuring the sold-out “Tamang Panahon” concert held at the Philippine Arena, posted an overwhelming 42.9 percent household rating in NUTAM and 51.3 percent in Mega Manila (based on official data), making it the most-watched single episode on Philippine TV so far this 2015.

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