VIDEO: MVP accepts the 'Rice Bucket Challenge'

MANILA, Philippines - Business tycoon Manny V. Pangilinan known as MVP has accepted the the 'rice bucket challenge' today, September 27, 2014 in an event held in Makati City.

MVP accepts the 'Rice Bucket Challenge'
MVP does 'rice bucket challenge' | Screenshot photo from Mia Reyes Instagram

Present at the 'rice bucket challenge' event and who have supported the advocacy were Dra. Vicki Belo and her daughter, TV5 Chairman and CEO Noel Lorenzana and Kapatid artists Ogie Alcasid and Wendell Ramos.

MVP was tagged by another businessman Henry Lim Bon Liong to do the challenge. He has donated 100 sacks of rice.

The 'rice bucket challenge,' a response to the worldwide popular 'ice bucket challenge' was pioneered by Dr. Henry Lim in the Philippines. It was started in India and now continue to become popular in other South Asian nations.

The new craze served the dual purpose of highlighting water scarcity (in that the use of ice was considered expensive and wasteful) and poverty (in that a bucket of rice was considered a valuable donation by recipients).

The campaign aims to encourage other people through social media to donate bucket of rice to people who cannot afford them.

Rice is considered as a staple food in the country as even a bucket of it would go a long way.

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