AlDub fever now over? It's Showtime beats Eat Bulaga in TV ratings | The Summit Express

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AlDub fever now over? It's Showtime beats Eat Bulaga in TV ratings


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MANILA, Philippines - ABS-CBN's noontime show It's Showtime finally beaten Eat Bulaga in national TV ratings, data from Kantar Media says. Netizens are now asking, is the AlDub fever now over?

AlDub fever now over? It's Showtime beats Eat Bulaga in TV ratings
It's Showtime Family (left) and AlDub tandem - Maine Mendoza and Alden Richards (right).
Photo Credit: It's Showtime and Eat Bulaga Facebook page
It's Showtime ruled nationwide audience share on Monday, January 11 with 15.5% ratings compared to Eat Bulaga's 15.2%.



UPDATE 1: Comparative ratings data for Tuesday, January 12 shows It's Showtime edged out Eat Bulaga by a slim 0.1%.


Ratings January 12, 2016 Eat Bulaga vs. It's Showtime

UPDATE 2: It Showtime overtakes Eat Bulaga for the third consecutive day with a national TV rating of 16.5% yesterday (Jan 13) vs rival’s 15.3%

Eat Bulaga vs. It's Showtime January 13

UPDATE 3: It's Showtime pulls away from Eat Bulaga on Thursday, January 14.


It's Showtime pulls away from Eat Bulaga on Thursday, January 14.

The boost in ratings of the Kapamilya show can be attributed to the return of the classic singing contest “Tawag Ng Tanghalan” and the inclusion of Mariel Rodriguez and Amy Perez as new hosts of the noontime show last January 2.

It's Showtime audience share improves day-by-day while Eat Bulaga ratings return to 15-20% range, same figure as AlDub (Alden Richards and Maine 'Yaya Dub' Mendoza) Kalyeserye craze started to soar in July 2015.

Before the AlDub phenomenon last year, It's Showtime consistently topples Eat Bulaga in noontime TV ratings. The ratings of the latter are usually on 12-14% range.

Here's the January 2016 Comparative Total Philippines (Urban+ Rural)
Ratings Data from Kantar Media: ABS-CBN vs. GMA7

  • January 1: It’s Showtime (9.9%) vs. Eat… Bulaga! (15.3%)
  • January 2: It’s Showtime (Saturday) (13.7%) vs. Eat… Bulaga! (Saturday) (20.3%)
  • January 4: It’s Showtime (13.9%) vs. Eat… Bulaga! (15.1%)
  • January 5: It’s Showtime (13.8%) vs. Eat… Bulaga! (15.7%)
  • January 6: It’s Showtime (13.5%) vs. Eat… Bulaga! (15.9%)
  • January 7: It’s Showtime (15.0%) vs. Eat… Bulaga! (16.6%)
  • January 8: It’s Showtime (15.5%) vs. Eat… Bulaga! (16.0%)
  • January 9: It’s Showtime (Saturday) (16.3%) vs. Eat… Bulaga! (Saturday) (18.4%)
  • January 11: It’s Showtime (15.5%) vs. Eat… Bulaga! (15.2%)
  • January 12: It’s Showtime (15.3%) vs. Eat… Bulaga! (15.2%)
  • January 13: It’s Showtime (16.5%) vs. Eat… Bulaga! (15.3%)
  • January 14: It’s Showtime (17.2%) vs. Eat… Bulaga! (15.7%)

January 11, 2016 TV ratings

Eat Bulaga garnered its highest ratings of 40.1% versus 10.2% of rival on October 24, 2015 for AlDub 'Tamang Panahon' charity concert event at the Philippine Arena.

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