IN PHOTOS: Nico Bolzico and Alex Gonzaga go head-to-head in freshness challenge

MANILA – The Philippines being a tropical country - it is very challenging to remain smelling fresh all day. In some cases, extreme physical activities that caused sweating hinder Filipinos to maintain their confidence.
Nico Bolzico and Alex Gonzaga go head-to-head in freshness challenge

Worry no more as Downy, the world’s best-selling fabric enhancer, recently introduced Downy Sports - the first and only fabric enhancer in the world with 24-hour odor protection technology for your clothes.

To prove that smelling fresh and feeling great can be possible despite prolonged physical activities, Downy Sports held the 24-Hour All-Star Freshness Challenge, an afternoon of intense basketball games pitting celebrity-led teams headed by actress and vlogger Alex Gonzaga, as well as soccer player and fitness enthusiast Nico Bolzico.


Team Alex and Team Nico gathered at the Kerry Sports Plaza over at Shangri-la at The Fort to test each others’ basketball wits and sweat in the court. Thirdy Ravena, Michele Gumabao, and Maricel Laxa - Pangilinan joined Team Alex.


Meanwhile, Team Nico had Kim Kianna Dy, Joanne Villablanca, and Anton Del Rosario. The star-studded line-up was coached by professional basketball stars including LA Tenorio, JC Intal, Asi Taulava, Jeff Chan, Marc Pingris, and Robert Bolick.


Members of each team wore jerseys rinsed with Downy Sports, whose innovative malodor-removing technology is activated by friction. Rubbing the clothes releases perfume bubbles that keep the fabrics smelling fresh all day long.

After hours of intense action, including lay-up matches, a dribbling obstacle course, and a basketball game, the players hung their jerseys in an all-star freshness gallery. The players were astounded that despite the tremendous amount of sweat accumulated from the afternoon of intense action, the jerseys smelled amazingly fresh.


“This is just awesome. My jersey still smells great even if it’s drenched in sweat. And the best thing is that I feel fresh. Considering my lifestyle, I’ll definitely make sure that my clothes are washed with Downy Sports so that I’ll always smell fresh. Definitely, wifezilla-approved!” said Nico Bolzico.

Alex agreed. “I can’t believe that my jersey still smells good even after those sweaty games. Downy Sports is really a refreshing discovery, and now I know I’ll get to stay fresh all day - whether it’s for sports or for the everyday hustle with tapings, vlogging, events, and shopping!"

Team Alex was hailed champions of the All-Star Freshness Challenge after winning the shooting challenge and the basketball game. The 'Chambe' star also won the Most Improved Athlete Award.


Don’t sweat the small stuff. Make the most of an active lifestyle as you stay fresh and confident with Downy Sports.



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Downy Sports is now available in all major retailers nationwide and online via Shopee.

— The Summit Express



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