TV Ratings: 'It’s Showtime' maintains slim gap vs. 'Eat Bulaga'

MANILA, Philippines - As the battle of noontime shows heats up with ABS-CBN's It's Showtime having 'Pastillas Girl' and GMA-7's Eat Bulaga with hit 'Kalyeserye' loveteam AlDub, their gap on national TV ratings narrowed over the past week (September 16-19, 2015).

It's Showtime's 'Pastillas Girl' pitted against Eat Bulaga's AlDub
It's Showtime's 'Pastillas Girl' pitted against Eat Bulaga's AlDub
According to ratings provider Kantar Media, “It’s Showtime” maintained its slim gap against Eat Bulaga last Friday (Sep 18) with a national TV rating of 18.5% vs “Eat Bulaga” (20.6%).

The Kapamilya noontime show maintained its strong rating at 17.9% last Saturday (Sep 19) despite Alden Richards and Maine Mendoza's 'most awaited date' episode. The 'Kalyeserye episode' on Saturday broke Twitter records with 12.1 million tweets.

VIDEO: Yaya Dub, Alden Richards ‪#‎ALDUBMostAwaitedDate‬ shocks viewers
Alden and Yaya Dub's #AlDubMostAwaitedDate breaks Twitter record

The strong viewership of It's Showtime last Saturday is attributed to Pastilas Girl or Angelica Yap's 'heart-breaking' meet-up with ex-boyfriend Enzo in the continuation of “Nasaan Ka Mr. Pastillas?” #TwitterSerye.

WATCH: 'Emotional' Pastillas Girl, ex-boyfriend Enzo meet again on It's Showtime
Eat Bulaga's Joey de Leon threatens on 'Pastillas Girl' craze?

Enzo surprised Pastillas Girl, the studio audience, televiewers, and even netizens when he agreed to go on stage live to put a closure.

Here's the Comparative Total Philippines (Urban+ Rural) Ratings Data: ABS-CBN vs. GMA7
  • September 16 (Wednesday): It’s Showtime (17.6%) vs. Eat… Bulaga! (21.7%)
  • September 17 (Thursday): It’s Showtime (18.9%) vs. Eat… Bulaga! (22.1%)
  • September 18 (Friday): It’s Showtime (18.5%) vs. Eat… Bulaga! (20.6%)
  • September 19 (Saturday): It’s Showtime (Saturday) (17.9%) vs. Eat… Bulaga! (Saturday) (29.6%)
ABS-CBN vs GMA TV ratings September 19, 2015

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, ZenithOptimedia, Viva Communications Inc., Manprom, Philippine Daily Inquirer , CNN Philippines, Starcom, Clubmedia, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

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