Lumia 535 Dual SIM, Lumia 735 officially launched in the Philippines

MANILA, Philippines - Microsoft officially launched on Wednesday, December 10, 2014 its first self-branded Lumia 535 Dual SIM in an event held at the Amber Ultra Lounge in Bonifacio Global City, Taguig City.

Lumia 535 Dual SIM, Lumia 735 officially launched in the Philippines


Lumia 535 Dual SIM has a wide-angle 5 megapixel front facing camera, and a 5 inch display - all for an affordable price.

“Many people, especially the younger tech-involved audiences, aspire to own the latest flagship smartphone, but often don’t have the means to get it.” said Karel Holub, General Manager, Philippines, Microsoft Mobile Devices Sales. “With access to the best services right out of the box, including the latest Windows Phone 8.1 update, Lumia Denim, Lumia 535 helps people do more of what they want, for less.”

“More and more of our customers are demanding a large screen experience at an affordable price. With a spacious 5” screen, the latest Windows Phone 8.1 update and access to a range of Microsoft services. Lumia 535 Dual is an ideal solution to offer them,” said Gary Chan, Microsoft Devices’ Head of Marketing in Pan Asia.

December 16, 2014 Update: The Lumia 535 Dual SIM is now available in the Philippines for only Php 5,990 (SRP). It is available under Globe's P599 and Sun's P499 plan. The Lumia 535 Dual SIM will be available in a range of colours including green, orange, white, cyan and black.

On the other hand, the equally impressive Lumia 735 with LTE/4G and wireless charging will be available in the Philippines from December 19, 2014 in green, white and grey. It will only be available at Globe, free at Plan 1499.

Lumia 535 launch: Fabio Ide, Karel Holub, Ariella Arida, Teresa Loyzafa and Gary Chan
L-R: Fabio Ide, Karel Holub, Ariella Arida, Teresa Loyzafa and Gary Chan

New Lumia devices technical specifications summary:

Lumia 535 Dual SIM
  • Operating system: Windows Phone 8.1 with Lumia Denim
  • HERE location services: Free global HERE Maps and HERE Drive+, Free HERE Transit available in the Store
  • Display: 5” qHD 960x540 screen, Sunlight Readability
  • Battery 1905 mAh battery
  • Processor: 1.2 GHz quad-core Qualcomm Snapdragon 200 processor
  • Main camera: 5 MP AF, Lumia Camera, LED flash
  • Front facing camera: 5 MP wide-angle Fix focus FWVGA 864*480 for video recording & video playing
  • Memory: 8GB + 15GB free OneDrive, micro SD up to 128GB

Lumia 735
  • Operating system: Windows Phone 8.1 with Lumia Denim
  • HERE location services: Free global HERE Maps and HERE Drive+, Free HERE Transit
  • Display: 4.7” HD OLED (1280 x 720, 16:9), 316 PPI, Curved glass (2.25D), ClearBlack, SuperSensitive Touch, High Brightness Mode, Sunlight, readability enhancements
  • Battery: Removable 2220 mAh battery, exchangeable shell, Wireless charging supported (Qi Standard)
  • Processor: Qualcomm Snapdragon 400 (MSM8926), 1.2 GHz quad-core processor
  • Main camera: 6.7 MP FF ZEISS, f/1.9, Full HD video (1920 x 1080 @ 30fps), LED Flash
  • Front facing camera: Full HD 5 MP wide angle (2596x1948) f/2.4
  • Memory: 1GB RAM, 8 GB internal user memory; 15 GB OneDrive cloud storage, micro SD expandable up to 128 GB

Gary Chan with celebrity guests, Ella Cruz, Diego Loyzaga, Jon Lucas and celebrity host, Alex Diaz
L-R: Gary Chan with celebrity guests, Ella Cruz, Diego Loyzaga, Jon Lucas and celebrity host, Alex Diaz



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