DOT releases new “It’s More Fun in the PH” ads | Videos

Manila, Philippines - The Department of Tourism (DOT) has released new advertisements to further boost the widely popular 'It’s More Fun in the Philippines' campaign.

It's more fun in Cebu

New television commercials (TVCs) feature prime tourist destinations in the country such as Boracay, Davao, Manila, and Cebu. The four 30-second video ads were already shared over social media and aired over international TV channels such as CNN (including CNN US Airport feed), Asian Food Channel, BBC, Fox Sports, EuroNews, and EuroSport in various countries.

DOT said that new ads also have print ad versions which have appeared in German publications, the UK Sunday Times Travel, Action Dive publication for Southeast Asian distribution, and also displayed as out-of-home (OOH) ads in select Korea subway stations.

Launched during the summer, the time-lapse video on Boracay Island captures what “Asia’s 24/7 island” is like – a vibrant destination bursting with activities from one sunrise to the next.

Davao’s “Explore, Relax, Repeat” TVC highlights its eco-adventure and wellness assets which aim to attract the ecotourists, adventure seekers, and health and wellness enthusiasts.

The Philippine capital of Manila gets the spotlight in the newest ad for the Department of Tourism’s “It’s more fun in the Philippines” campaign. From the jingle, “…every corner, fun, fun, fun… Manila, welcome back”, the TVC encourages both first-time and repeat visitors to discover the many facets of the premier city.

“This year, we are shifting the focus of our promotional campaigns and marketing efforts towards specific destinations worthy of becoming a brand of their own, not only because of their wide variety of product offerings, but because of the unique experiences that these destinations could offer,” Secretary of Tourism Ramon R. Jimenez, Jr. said.

In the coming months, the Tourism department will be rolling out more promotional materials featuring other top tourist destinations in the Philippines.

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