Smart Launched Re-brand of Bro to myBro Fixed Wireless Services

Just recently, Smart Communications, Inc. (Smart) and PLDT launched the re-branding of it's Broadband services like Canopy and WIMAX popularly known as Bro to myBro. This move is after the success of PLDT myDSL which is now in-demand service in the market of communications.
PLDT- Smart myBro launch
Photo: Smart myBro

PLDT myDSL became hot topic in Twitter early this month (June 6-8) for it's interesting promos.

myBro will now serve as sibling of PLDT myDSL. It caters to the main stream market positioned for families (parents & kids) looking for a reliable unlimited internet for the home.

Based on culture, re-branding  information is done via ATL and BTL. "In a nutshell, while ATL communications use media that are broadcast and published to mass audiences, BTL communications use media that are more niche focused". Subscribers were mailed regarding the change. Enhancements of billing statements are some of the major moves.

Introducing myBro

Get unlimited broadband internet for as low as Php26 a day. No need to go to an internet cafe just to access the internet. Now you can surf, chat, do school work all from home.

Bilis Install!
Apply now!

Go to any SMART Store, accredited PLDT Home Reseller or call *1888 from your SMART cellphone now. You may also log-in to for more details.

Watch myBro TV Commercial here.

Smart is definitely the wireless leader in the Philippines in terms of broadband. Smart is the trendsetter among others for the improvement of customer experience. There are more reasons to LIVE MORE from Smart. Stay tuned for the updates and promos.

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