ABS-CBN wins TV ratings game vs GMA-7 in January 2015 | The Summit Express

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ABS-CBN wins TV ratings game vs GMA-7 in January 2015


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MANILA, Philippines - The country's biggest television network ABS-CBN wins January 2015 ratings game as it remains the most watched TV network with an average national audience share of 42%, or six points higher compared to GMA-7's 36%, based on data from Kantar Media.

ABS-CBN wins TV ratings game vs GMA-7 in January 2015


Kantar Media uses a nationwide panel size of 2,609 in urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

Kantar said that ABS-CN continues its lead in key territories such as Balance Luzon (all areas in Luzon outside Mega Manila) where it got an average total day audience share of 45%, in the Visayas with 56%, and Mindanao with 48%. GMA, on the other hand, garnered 36%, 26%, and 31%, respectively.

ABS-CBN continues its stronghold in the primetime (6PM-12MN) block with an average audience share of 47%, or 14 points higher than GMA (33%). The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

The supremacy of Kapamilya network’s Primetime Bida was strengthened by its top-caliber drama series such as “Dream Dad” (25.8%), “Forevermore” (24%), and “Two Wives” (18.9%).

Also reigning in the hearts of TV viewers was ABS-CBN’s special coverage of Pope Francis’ visit last January 15-19. “Thank You sa Malasakit: Pope Francis sa Pilipinas” got an average national TV rating of 13.2%, which is greater than GMA’s “Ang People’s Pope sa Pilipinas: A GMA News Special Coverage” (10.9%).

The Kapamilya network’s live coverage of the 63rd Miss Universe beauty pageant also won in the ratings game with a national TV rating of 16.8%.

Meanwhile, ABS-CBN’s newest feel-good daytime TV series “Oh My G” was off to a good start as the Janella Salvador-starrer scored an average national TV rating of 14.4%, compared to its rival program on GMA “The Ryzza Mae Show” (7.5%).

Also included in the top 10 programs in the country for January are “Maalaala Mo Kaya” (25.5%), “TV Patrol” (23.7%), “Rated K” (22.2%), “Home Sweetie Home” (21.9%), “Wansapanataym” (21.8%), “The Voice of the Philippines” (20.7%), and “Mga Kwento Ni Marc Logan” (18.9%).

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

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