ABS-CBN vs GMA May 2013 Election coverage



Two of the biggest TV networks in the Philippines ABS-CBN and GMA-7 are expected to heat-up rivalry for the May 13, 2013 midterm elections. It will be a battle between the best and reliable coverage, 'Halalan 2013' of ABS-CBN vs. 'Eleksyon 2013' for GMA-7.

ABS-CBN vs. GMA May 2013 election coverage - Halalan 2013 vs. Eleksyon 2013


ABS-CBN is now ready for full coverage

ABS-CBN said it will going to provide a 360-degree news coverage with the use of all media platforms available.

Ging Reyes, head of the ABS-CBN Integrated News and Current Affairs said in a statement that it has become a tradition for the company to devote all of its resources to important coverage such as elections.

ABS-CBN will going to se-up 30 live points nationwide to give viewers real-time updates, up-to-date news stories, vote count, and in-depth analyses of reports.

Just like on May 2010 elections, ABS-CBN will use the 'augmented reality' for the better understanding of reports. Also, an interactive map will monitor the latest results and candidate information in key areas.


GMA Network spends P91 million for the special coverage

However, GMA Network said that they will be spending P91 million for the 'Eleksyon 2013' coverage.

GMA’s special coverage is set to run a full 28 hours from 4:30am on election day until the morning after. GMA’s news teams will be reporting from a total of 47 strategically selected live remote points throughout Luzon, Visayas and Mindanao including the GMA originating regional stations Cebu, Davao, Dagupan, Ilocos, Naga, Iloilo, Cagayan de Oro and satellite stations Bacolod and General Santos.

Using the latest in transmission technology including a Digital Mobile News Gathering System, live reports will be sent to GMA’s election hub: a two storey set that took weeks to construct inside the largest - almost 1000 square meter - GMA network studio. The Eleksyon 2013 set includes a massive data and call center desk and an all-new social media center - with a Google Hangout which will allow the public to engage in discussions with moderators and guests throughout the coverage - in addition to the traditional anchors’ and talk areas.

GMA News Online will highlight social media in this election coverage, using web applications powered by U.S. based social media visualization company Mass Relevance. The Kandidato Buzz Index application visualizes which candidates are most talked about on Facebook and Twitter, while the Voting Experience Poll will allow social media users to report problems they have while voting.

GMA will utilize again they so called 'hologram effect' that is powered by Vizrt, that has been used for the coverage of the 2010 Presidential elections.


Augmented Reality vs. Chroma-Key Technology

Note that the 'hologram effect' of GMA became controversial last May 2010 elections where ABS-CBN  revealed that GMA used chroma-key technique on the fake hologram. Chroma-key technology is a technique for compositing two images or frames together in which a color from one image is removed or made transparent, revealing another image behind it.

ABS-CBN on the other hand used Virtual Presence or the augmented reality technology. Augmented reality refers to a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.


Halalan 2013 vs. Eleksyon 2013 Website

ABS-CBN thru 'Bayan Mo, I-Patrol Mo' campaign launched a website dedicated for an interactive news reporting via ( http://halalan2013.abs-cbnnews.com/). The comprehensive website highlights special news, results, tracker, name of candidates, web exclusives ( Bidyo Mo, Ipatrol Mo and Kampanya Serye) and livestream.

GMA Network thru GMA News Online also have a go-to site for Eleksyon 2013. It highlights more on news coverage,  livestream and the Kandidato Buzz.


Which network do you think has the best, most comprehensive and reliable coverage? Express your thoughts and voting experience here about May 2013 midterm elections.

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